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Privacy Policy

Effective Date: July 4, 2026

Nudgli ("we," "our," or "us") operates the Nudgli mobile application and the website located at nudgli.app (collectively, the "Service"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you use our Service.

By using the Service, you agree to the collection and use of information as described in this policy. If you do not agree, please do not use the Service.

1. Information We Collect

Information You Provide

  • Account information: Name, email address, phone number, business name, and Google Business Profile link when you register.
  • Business details: Business phone number (mobile), street address, city, state, zip code, and website (optional) collected during onboarding for SMS registration purposes.
  • Customer data: Phone numbers and optional names of your customers that you enter to send review requests.
  • Customer-submitted media: Customers may send photos or other media (MMS) to the business's dedicated number. This media is received through our SMS provider (Twilio), stored, and displayed to the business alongside that customer's feedback. Businesses are responsible for not soliciting or storing sensitive images, and this media is treated the same as other customer content described in this policy.
  • Customer notes: Business owners may store private notes about their own customers (e.g., service preferences or access instructions). These notes are encrypted at rest, visible only to the business that created them, and are never sold or shared with third parties. Nudgli does not use note content for any purpose other than displaying it back to the business that wrote it.
  • Customer records: For each customer a business contacts through Nudgli, we retain a record of interactions (request dates, ratings, feedback) so the business can see their relationship history.
  • Payment information: Subscription purchases are processed by Apple through the App Store. We do not collect or store credit card numbers or billing details.
  • Communications: Messages you send to our support team.

Information Collected Automatically

  • Device information: Device type, operating system version, unique device identifiers.
  • Usage data: Features used, number of review requests sent, response rates, and in-app actions.
  • Log data: IP address, access times, pages viewed on our website, and referring URLs.
  • Notification preferences: Your push notification settings (SMS feedback, negative reviews, Shield alerts) are stored locally on your device and are not transmitted to our servers.
  • Cookies and similar technologies: We use cookies on our website for analytics and functionality. You can manage cookie preferences through your browser settings.

Information from Third Parties

  • SMS delivery data: Delivery status and response data from our SMS service provider (Twilio) for messages sent through the Service.
  • Inbound messages and media: When a customer replies to a message or sends a photo (MMS), we receive that content through Twilio and deliver it to the business owner.
  • Inbound call routing: When a customer calls a business's dedicated number, we route the call to the business owner's own phone through Twilio. Nudgli does not answer or record the contents of these calls.
  • SMS registration data: Registration status and phone number assignment from Twilio when provisioning your dedicated business phone number.
  • Google Reviews data: Publicly available review data (reviewer display name, star rating, review text, and review date) pulled from your Google Business Profile via the Google Places API. This data is stored for 30 days and then automatically deleted.
  • App Store data: Subscription status from Apple.

2. How We Use Your Information

  • To provide, operate, and maintain the Service.
  • To send SMS review requests to your customers on your behalf.
  • To route customer responses based on their ratings.
  • To display analytics and review data on your dashboard.
  • To send you push notifications about new feedback and account activity.
  • To process your subscription through the App Store.
  • To respond to your support requests.
  • To detect, prevent, and address fraud, abuse, or technical issues.
  • To comply with legal obligations.

3. How We Share Your Information

We do not sell your personal information or your customers' personal information. We share data only in the following circumstances:

  • SMS service providers (Twilio): We share customer phone numbers with Twilio solely to deliver SMS messages on your behalf. We also share your business information (name, address, and phone) with Twilio to register your dedicated business phone number for SMS messaging compliance.
  • AI analysis provider (Anthropic): When using Review Shield, we send publicly available Google review data (reviewer display name, star rating, and review text) to Anthropic's Claude AI for policy violation analysis and response generation. No business owner personal information, phone numbers, or email addresses are shared with Anthropic.
  • Google Places API: We access publicly available review data from your Google Business Profile to power the Review Shield feature. No Google account credentials are required — only your public Google Review URL.
  • Cloud infrastructure: Your data is stored on secure cloud servers provided by our hosting provider.
  • Analytics providers: We use analytics services to understand how the Service is used. These providers receive anonymized or aggregated data.
  • Legal requirements: We may disclose information if required by law, court order, or governmental regulation, or if we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
  • Business transfers: If Nudgli is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you before your information becomes subject to a different privacy policy.

4. Data Security

We implement commercially reasonable security measures to protect your information, including:

  • AES-256 encryption for data at rest.
  • TLS encryption for data in transit.
  • Access controls and authentication for all internal systems.
  • Audit logging of data access and modifications.
  • Regular security reviews.

No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

5. Data Retention

  • Account data: Retained for as long as your account is active. Upon account deletion, we remove your personal information within 30 days.
  • Customer phone numbers: Retained only for the duration needed to process the review request and any follow-up. Active SMS conversation data expires after 72 hours of inactivity.
  • Customer records and notes: Retained for as long as your account is active so you can view your relationship history with each customer. You can delete a customer's record and notes at any time within the app.
  • Customer-submitted media (MMS): Photos and other media sent by customers are retained as part of that customer's feedback record for as long as your account is active, and are deleted when you delete the associated customer record or your account.
  • SMS logs: Retained for up to 12 months for analytics and dispute resolution, then automatically deleted.
  • Google review data: Retained for 30 days, then automatically deleted. This includes reviewer names, ratings, review text, and analysis results from Review Shield.
  • Aggregated analytics: May be retained indefinitely in de-identified form.

6. Your Rights and Choices

All Users

  • Access: You can request a copy of the personal information we hold about you.
  • Correction: You can update your account information at any time within the app.
  • Deletion: You can delete your account and all associated data directly within the app (Settings → Account & Security → Delete Account). Deletion is processed immediately. You may also contact us at support@nudgli.app and we will process your request within 30 days.
  • Push notifications: You can opt out of push notifications through your device settings.

California Residents (CCPA/CPRA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act and the California Privacy Rights Act:

  • The right to know what personal information we collect, use, and disclose.
  • The right to delete your personal information.
  • The right to opt out of the sale or sharing of personal information. We do not sell or share personal information as defined by the CCPA/CPRA.
  • The right to non-discrimination for exercising your privacy rights.
  • The right to correct inaccurate personal information.
  • The right to limit the use of sensitive personal information. We do not use sensitive personal information for purposes beyond what is necessary to provide the Service.

To exercise these rights, contact us at support@nudgli.app. We will verify your identity before processing any request.

7. SMS and TCPA Compliance

Nudgli sends SMS messages to your customers on your behalf. As the user of our Service, you are responsible for obtaining appropriate consent from your customers before sending review requests. By using Nudgli, you represent and warrant that:

  • You have obtained prior express consent from each customer before sending them an SMS through Nudgli.
  • You comply with the Telephone Consumer Protection Act (TCPA) and all applicable federal, state, and local laws regarding SMS communications.
  • You will honor opt-out requests. Nudgli automatically processes "STOP" replies and will not send further messages to numbers that have opted out.

We do not share, sell, or provide your mobile phone number or messaging consent data to third parties or affiliates for marketing or promotional purposes. Message frequency varies: customers typically receive 1-3 messages per service interaction. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance.

8. SMS/Text Messaging

Nudgli sends SMS messages on behalf of businesses that use our platform to request feedback from their customers. The dedicated number assigned to a business can also receive replies, photos (MMS), and calls from customers. Replies and media are delivered to the business owner, and inbound calls are forwarded to the business owner's own phone. The number is not monitored 24/7, and an automated courtesy reply informs customers of this when they message outside an active feedback conversation.

  • Consent: Business owners confirm they have obtained consent from their customers before sending review requests through Nudgli. Business owners also consent to receive a one-time verification text from our messaging provider (Twilio) during registration.
  • Mobile information: We do not sell or share mobile phone numbers or SMS consent with third parties for marketing or promotional purposes. Phone numbers are used solely to deliver review-request messages and to operate the service.
  • Message frequency: Message frequency varies based on how often a business sends review requests.
  • Message and data rates: Message and data rates may apply.
  • Opt-out: Recipients can reply STOP at any time to stop receiving messages, or HELP for assistance.

9. Children's Privacy

The Service is not intended for use by anyone under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected personal information from a child under 18, we will delete that information promptly. If you believe a child has provided us with personal information, please contact us.

10. International Data Transfers

Your information is processed and stored in the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.

11. Third-Party Links

The Service may contain links to third-party websites or services (such as Google Reviews). We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing them with your information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the "Effective Date" above. For significant changes, we may also notify you via email or in-app notification. Your continued use of the Service after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

Nudgli LLC
Email: support@nudgli.app